John Wall is expected to go to the Washington Wizards with the first pick of the NBA Draft today. But even before he has signed on the dotted line with his new team, Reebok has unveiled his signature shoe: the Reebok ZigTech Slash. They are also expected to air this commercial for the shoe during the NBA Draft.
The ZigTech Slash is unlike any basketball shoe I’ve ever seen. The most noticeable part of the shoe is the squiggly blue “ZigTech” sole – you’ve probably seen the commercials for the running shoes with the same form factor which Reebok has coined as “an energy drink for your feet”. Reebok clearly understands the magnitude of this partnership, and has done well for themselves by plastering the Reebok logo prominantly on the outside of the shoe. While this is good for brand awareness, I’m not sure that it does the shoes any favors aesthetically.
What’s your first reaction after seeing Wall’s new kicks?
